ONE logo is directly inspired by the architecture of the building, its rectangular protrusions and a modular architecture will vary from floor to floor, it is why the isotype ONE is formed from an abstraction of it. The three lines that form the letter E illustrate the individuality of each apartment. A typeface that makes a great contrast in negative spaces which finishes giving a fairly clear and minimalist use the logo identity.
ONE - REMARKABLE EXPRESSION OF LIVING, the slogan accompanying the logo summarizes aesthetically and in turn emphasizes the word living the experience of living in ONE.
Capabilities:
Branding